Coca-Cola Times Square

coca-cola Times square

How can the Coca-Cola Times Square board stand out to the over 50 million annual visitors? By functioning as a space to share clever design and content that is mesmerizing and inherently Coke.

NEW YEAR. NEW HOPE.

When it was announced there would be no crowds in Time Square for New Year’s Eve 2020, we saw this as an opportunity to transform Coca-Cola’s board. We partnered with several artists to create content that turned the page on 2020 and looked forward into a hopeful 2021.

square_lossing-loop from Catie Foley on Vimeo.

Coca-Cola_NewYear_HenriCampea_Instagram_1x1 from Catie Foley on Vimeo.

NYE_1 from Catie Foley on Vimeo.

TIMES SQUARE EVERGREEN

TSQ Pachinko from Cat Sheehan on Vimeo.

TSQ Lazy River from Cat Sheehan on Vimeo.

TSQ Straw from Cat Sheehan on Vimeo.

TSQ Straw Dive from Cat Sheehan on Vimeo.

TIMES SQUARE NEONS

Coke needed immediate content for the Times Square sign that evoked brand love. How do we return the Coca-Cola Times Square sign to it’s iconic stature? By turning it into a gigantic neon sign.