coca-cola holiday ar
For Holiday 2019, our team was challenged to create Coca-Cola’s first large-scale augmented reality activation. Through the Coca-Cola mobile app, users could scan holiday packaging to explore the iconic Coca-Cola polar bears’ “arctic home” and share a little holiday magic.
2020 NATIONAL ADDY SILVER
2020 IHAF SILVER (X3)
Campaign Overview
ar experience
Creds
ECD: ALEX RUSSELL
CD: TAYLOR CRAWFORD
ACD: THOMAS MANLEY
AD: DHEERAJ GOVINDRAJU
ANIMATION: TACTIC STUDIO