Minute Maid | Social

Minute Maid has been bringing goodness to families for over 70 years.

How can they strike a cord with an increasingly diverse group of millennial families on social?

By embracing life’s perfectly imperfect moments with relatable lifestyles, humorous graphics

and useful tutorial content. #thisisGOOD




This video was posted on the channel at the peak of the ‘Bird Box challenge’ creating some fun community interaction.


Surprise and delight craft boxes brought joy to Minute Maid fans and resulted in some adorably, abominable fan UGC posts.

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CD: Alex Russell

CD: Josh Cannon

CW: megan jean sovern

AD: Lauren Childs

Photographer: Erkan Cetin

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